Wednesday 12 October 2011

textual analysis


This is a song just out this summer, and i really like the
effect of it. Fristly, I really like the opening of it, cause it
try to simulate the system of iphone and they put lyrics underneath
 it looks like dialogue in iphone messages which is very innovation,
also can create a familier feeling and everyday life to audience,
also cause the two singers in the music video more intimacy.
Although the whole music video are nearly done by photos,
but it dont look boring at all cause they process the pictures
look more 3D for examle, the photos of male singer with the
birthday cake, they make the whole thing static except the light
on the candle, which makes the shots more interesting. And most
of the photos taken by self portrait angle which give audience the
same feelings like they are in the music video. Also they used
quite a lot of warm colour wash to make the video look more sweet.

I've a bit of research of how they made the photos look 3D
and i found out they used a programme call "AfterEffect"
I'm wodering i could used this in my music video.

No comments:

Post a Comment